Sheridan Mordue is the owner of Hip & Humble, a Utah business that has grown into five different locations. Mordue talks about the hard work it took to build this business and slow, organic evolution required.
Mordue discusses the store’s origin by saying, “It’s been a slow and organic evolution from our beginnings as a furniture store to becoming the well-loved gift boutique we are today.” Mordue continues on to the success of the store by saying, “Much of that shift came in response to changing economic cycles and, most importantly, listening closely to our customers. Our goal has always been simple: stay in business by staying adaptable, paying attention to trends, and showing up for the community we serve.”
Mordue talks about their newer shop in the SLC airport by saying, “It grew out of a natural opportunity. Salt Lake City was looking for a locally owned gift boutique to bring something special to the airport, and we were invited to bid on the space.” She continued on to say, “We saw it as an extension of what we already do—providing a curated and welcoming shopping experience—just in a new setting that still connects us to our home community.”
Mordue talks about her store’s evolution by saying, “the shift was gradual and rooted in a deep desire to build something lasting. At the time, I wasn’t thinking about a brand—I just wanted to create a store that could stand the test of time.” She also says “What inspired that evolution from furniture into women’s fashion, home accessories, and gifts was really my love for color, texture, art, natural beauty, and creativity in all its forms.”
Hip & Humble is the perfect place to shop for fun gifts. Mordue discusses this by saying, “There’s something so joyful and satisfying about discovering or giving a meaningful gift. That feeling—of connection, excitement, and inspiration—is what drives me relentlessly and continues to shape what we curate in the store today.”
Looking forward, Mordue says, “we’re on the verge of launching our very own U.S.-made, elevated travel-inspired fragrance and gift product line. Our launch is set for Black Friday, and we’re planning a vibrant celebration with free gifts and an explosion of artful, colorful creations.” She talks more about the future by saying, “we’re eager to expand our locations and deepen our community involvement, all while continuing to offer unique products that inspire and delight.”
